Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
154 p.
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Main Author: | Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng |
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Other Authors: | Hooi Den Huan |
Format: | Final Year Project |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/57645 |
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Institution: | Nanyang Technological University |
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