Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.

154 p.

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Bibliographic Details
Main Author: Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
Other Authors: Hooi Den Huan
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57645
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Institution: Nanyang Technological University

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