A multiple case study of homegrown franchising in Singapore from the franchisors' perspective

A multiple case study of homegrown franchising in Singapore from the franchisors' perspective

The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, t...

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Bibliographic Details
Main Authors: Kwek, Siew Hwee, Tan, Larry Choon Boon, Toh, Sern Andre
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business::Accounting
Online Access:http://hdl.handle.net/10356/59351
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-59351
record_format dspace
spelling sg-ntu-dr.10356-593512023-05-19T05:41:42Z A multiple case study of homegrown franchising in Singapore from the franchisors' perspective Kwek, Siew Hwee Tan, Larry Choon Boon Toh, Sern Andre Nanyang Business School Loo Wee Ling DRNTU::Business::Accounting The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, the aim is to understand the entrepreneurial process and to analyse the problems, pros and cons and the elements of success of homegrown franchising. ACCOUNTANCY 2014-05-02T02:06:53Z 2014-05-02T02:06:53Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59351 en Nanyang Technological University 104 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Accounting
spellingShingle DRNTU::Business::Accounting
Kwek, Siew Hwee
Tan, Larry Choon Boon
Toh, Sern Andre
A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
description The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, the aim is to understand the entrepreneurial process and to analyse the problems, pros and cons and the elements of success of homegrown franchising.
author2 Nanyang Business School
author_facet Nanyang Business School
Kwek, Siew Hwee
Tan, Larry Choon Boon
Toh, Sern Andre
format Final Year Project
author Kwek, Siew Hwee
Tan, Larry Choon Boon
Toh, Sern Andre
author_sort Kwek, Siew Hwee
title A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
title_short A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
title_full A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
title_fullStr A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
title_full_unstemmed A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
title_sort multiple case study of homegrown franchising in singapore from the franchisors' perspective
publishDate 2014
url http://hdl.handle.net/10356/59351
_version_ 1770563966689345536

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