A multiple case study of homegrown franchising in Singapore from the franchisors' perspective

The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, t...

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Bibliographic Details
Main Authors: Kwek, Siew Hwee, Tan, Larry Choon Boon, Toh, Sern Andre
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59351
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Institution: Nanyang Technological University
Language: English