A multiple case study of homegrown franchising in Singapore from the franchisors' perspective

• المؤلفون الرئيسيون: Kwek, Siew Hwee, Tan, Larry Choon Boon, Toh, Sern Andre
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::Accounting
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59351

The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, t...