Measuring influence in the family decision making process

Family Consumer Research is an area that has attracted a lot of research attention and effort from academics and marketers. However, the emphasis has been largely on the influence of spouses. Hence, most research studies have neglected the role children play in family decisions. The degree and natur...

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Main Authors:	Lau, Teck Sien, Sng, Siok Wei, Tan, Lilian Siew Hong
Other Authors:	Roger Marshall
Format:	Final Year Project
Language:	English
Published:	2014
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/59659
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-596592023-05-19T06:09:05Z Measuring influence in the family decision making process Lau, Teck Sien Sng, Siok Wei Tan, Lilian Siew Hong Roger Marshall Nanyang Business School DRNTU::Business Family Consumer Research is an area that has attracted a lot of research attention and effort from academics and marketers. However, the emphasis has been largely on the influence of spouses. Hence, most research studies have neglected the role children play in family decisions. The degree and nature of children's influence in family decision making have not been satisfactorily established. The purpose of this report is to research and further extend the present body of knowledge in this area. BUSINESS 2014-05-09T07:06:44Z 2014-05-09T07:06:44Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59659 en Nanyang Technological University 138 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business
spellingShingle	DRNTU::Business Lau, Teck Sien Sng, Siok Wei Tan, Lilian Siew Hong Measuring influence in the family decision making process
description	Family Consumer Research is an area that has attracted a lot of research attention and effort from academics and marketers. However, the emphasis has been largely on the influence of spouses. Hence, most research studies have neglected the role children play in family decisions. The degree and nature of children's influence in family decision making have not been satisfactorily established. The purpose of this report is to research and further extend the present body of knowledge in this area.
author2	Roger Marshall
author_facet	Roger Marshall Lau, Teck Sien Sng, Siok Wei Tan, Lilian Siew Hong
format	Final Year Project
author	Lau, Teck Sien Sng, Siok Wei Tan, Lilian Siew Hong
author_sort	Lau, Teck Sien
title	Measuring influence in the family decision making process
title_short	Measuring influence in the family decision making process
title_full	Measuring influence in the family decision making process
title_fullStr	Measuring influence in the family decision making process
title_full_unstemmed	Measuring influence in the family decision making process
title_sort	measuring influence in the family decision making process
publishDate	2014
url	http://hdl.handle.net/10356/59659
_version_	1770564776410218496

Measuring influence in the family decision making process

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