Measuring influence in the family decision making process

• المؤلفون الرئيسيون: Lau, Teck Sien, Sng, Siok Wei, Tan, Lilian Siew Hong
• مؤلفون آخرون: Roger Marshall
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59659

Family Consumer Research is an area that has attracted a lot of research attention and effort from academics and marketers. However, the emphasis has been largely on the influence of spouses. Hence, most research studies have neglected the role children play in family decisions. The degree and natur...