A consumer research on coffee drinkers of Singapore
Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/59757 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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sg-ntu-dr.10356-597572023-05-19T03:30:04Z A consumer research on coffee drinkers of Singapore Ting, Kok Liang Lim, Cher Tong Lim, Eng Leong Nanyang Business School Muhammad Asad Sadi DRNTU::Business Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour. BUSINESS 2014-05-14T02:41:31Z 2014-05-14T02:41:31Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59757 en Nanyang Technological University 143 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Ting, Kok Liang Lim, Cher Tong Lim, Eng Leong A consumer research on coffee drinkers of Singapore |
| description |
Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Ting, Kok Liang Lim, Cher Tong Lim, Eng Leong |
| format |
Final Year Project |
| author |
Ting, Kok Liang Lim, Cher Tong Lim, Eng Leong |
| author_sort |
Ting, Kok Liang |
| title |
A consumer research on coffee drinkers of Singapore |
| title_short |
A consumer research on coffee drinkers of Singapore |
| title_full |
A consumer research on coffee drinkers of Singapore |
| title_fullStr |
A consumer research on coffee drinkers of Singapore |
| title_full_unstemmed |
A consumer research on coffee drinkers of Singapore |
| title_sort |
consumer research on coffee drinkers of singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59757 |
| _version_ |
1770565022196432896 |