A consumer research on coffee drinkers of Singapore
Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2014
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/59757 |
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| 機構: | Nanyang Technological University |
| 語言: | English |