A consumer research on coffee drinkers of Singapore

• Main Authors: Ting, Kok Liang, Lim, Cher Tong, Lim, Eng Leong
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59757
• Institution: Nanyang Technological University

Despite the growing demand for coffee in Singapore, little attempt has been made in understanding the local coffee drinkers. Hence, this study hopes to enhance the coffee manufacturers' knowledge of local drinkers by examining the relevant factors that affect the consumption behaviour.