Avenue 1960s : stories of live, laugh and love in Singapore

• Main Authors: Koh, Karen Xin Yue, Phang, Su Hui, Tan, Huay Peng, Tan, Candy Hui Shi
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/59789
• Institution: Nanyang Technological University

This paper presents the Avenue 1960s campaign, an inaugural heritage communication campaign in Singapore that is targeted at the younger generation. Organised by four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, the campaign hope...