Playtime : the games we used to play campaign

• Main Authors: Chan, Carolanne, Foo, Gina Hui Yu, Kay, Keith Jin Rui, Toh, Gordon Zi Jing
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Humanities::History::Asia::Singapore::Social aspects; DRNTU::Humanities::General::Education
• Online Access: http://hdl.handle.net/10356/59791
• Institution: Nanyang Technological University

This paper presents a heritage-themed communication campaign, Playtime: The Games We Used to Play, an initiative spearheaded by four final year students at Nanyang Technological University’s Wee Kim Wee School of Communication and Information. The campaign aimed to nurture the next generation of her...