Explaining the choice overload effect from a self-determination perspective

The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to d...

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Main Author: Ong, Johnathan
Other Authors: Wan Ching
Format: Final Year Project
Language:English
Published: 2014
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Online Access:http://hdl.handle.net/10356/60331
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-603312019-12-10T12:02:29Z Explaining the choice overload effect from a self-determination perspective Ong, Johnathan Wan Ching School of Humanities and Social Sciences DRNTU::Social sciences::Psychology The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to demonstrate the choice overload effect and suggested that the effect could be moderated by certain individual difference variables. This study examines the possible moderators of the choice overload effect from the perspective of the self-determination theory. Causality orientations (controlled & autonomous) were used to examine the choice overload effect. Sixty participants were randomly assigned to either the no choice condition, moderate choice condition (6 choices) or extensive choice condition (24 choices). Dependent variables included performance and satisfaction in an anagram task, and persistence and satisfaction in a tracing task. Results showed that the choice overload effect was absent and causality orientations did not moderate the effect of choice on outcomes. Bachelor of Arts 2014-05-26T08:02:25Z 2014-05-26T08:02:25Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/60331 en Nanyang Technological University 66 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Psychology
spellingShingle DRNTU::Social sciences::Psychology
Ong, Johnathan
Explaining the choice overload effect from a self-determination perspective
description The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to demonstrate the choice overload effect and suggested that the effect could be moderated by certain individual difference variables. This study examines the possible moderators of the choice overload effect from the perspective of the self-determination theory. Causality orientations (controlled & autonomous) were used to examine the choice overload effect. Sixty participants were randomly assigned to either the no choice condition, moderate choice condition (6 choices) or extensive choice condition (24 choices). Dependent variables included performance and satisfaction in an anagram task, and persistence and satisfaction in a tracing task. Results showed that the choice overload effect was absent and causality orientations did not moderate the effect of choice on outcomes.
author2 Wan Ching
author_facet Wan Ching
Ong, Johnathan
format Final Year Project
author Ong, Johnathan
author_sort Ong, Johnathan
title Explaining the choice overload effect from a self-determination perspective
title_short Explaining the choice overload effect from a self-determination perspective
title_full Explaining the choice overload effect from a self-determination perspective
title_fullStr Explaining the choice overload effect from a self-determination perspective
title_full_unstemmed Explaining the choice overload effect from a self-determination perspective
title_sort explaining the choice overload effect from a self-determination perspective
publishDate 2014
url http://hdl.handle.net/10356/60331
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