Explaining the choice overload effect from a self-determination perspective
The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to d...
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Main Author: | Ong, Johnathan |
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Other Authors: | Wan Ching |
Format: | Final Year Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/60331 |
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Institution: | Nanyang Technological University |
Language: | English |
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