Explaining the choice overload effect from a self-determination perspective

• Main Author: Ong, Johnathan
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/60331
• Institution: Nanyang Technological University

The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to d...