Behavioral aspect of design and marketing of financial products

• Main Authors: Ong, Siong Teck, Tan, Tick Siang, Seah, Pei Yong
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/61583
• Institution: Nanyang Technological University

There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study ha...