Spa and massage booking system with utilizing consumers' behavior

Customers who feel they are treated as individuals are more satisfied with their experience and more inclined to remain loyal. Loyal customers buy more, purchase more often, cost less to serve, and have higher retention rates. Loyal customers are very good for business. How do we recapture that same...

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Bibliographic Details
Main Author: Bui, Van Tuong
Other Authors: Ng Wee Keong
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/62551
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Institution: Nanyang Technological University
Language: English

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