Spa and massage booking system with utilizing consumers' behavior

• Main Author: Bui, Van Tuong
• Other Authors: Ng Wee Keong
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Special-purpose and application-based systems
• Online Access: http://hdl.handle.net/10356/62551
• Institution: Nanyang Technological University

Customers who feel they are treated as individuals are more satisfied with their experience and more inclined to remain loyal. Loyal customers buy more, purchase more often, cost less to serve, and have higher retention rates. Loyal customers are very good for business. How do we recapture that same...