Promotional versus (un) usual prices : evidence from Singapore

• المؤلفون الرئيسيون: Chang, An Ting, Goh, Hui Jin, Phua, Denise Zhenqi
• مؤلفون آخرون: Giovanni Ko
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Social sciences::Economic theory::Microeconomics; DRNTU::Social sciences::Economic theory
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/62633

Our study investigates deceptive pricing practices in the retail market in Singapore through the conduct of a survey and collection of data from a range of physical and online retailers. About 336 Singaporeans were surveyed to analyze perceptions on misrepresentations in prices specific to luxury it...