Promotional versus (un) usual prices : evidence from Singapore
Our study investigates deceptive pricing practices in the retail market in Singapore through the conduct of a survey and collection of data from a range of physical and online retailers. About 336 Singaporeans were surveyed to analyze perceptions on misrepresentations in prices specific to luxury it...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/62633 |
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| Institution: | Nanyang Technological University |
| Language: | English |