Promotional versus (un) usual prices : evidence from Singapore

• Main Authors: Chang, An Ting, Goh, Hui Jin, Phua, Denise Zhenqi
• Other Authors: Giovanni Ko
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Economic theory::Microeconomics; DRNTU::Social sciences::Economic theory
• Online Access: http://hdl.handle.net/10356/62633
• Institution: Nanyang Technological University

Our study investigates deceptive pricing practices in the retail market in Singapore through the conduct of a survey and collection of data from a range of physical and online retailers. About 336 Singaporeans were surveyed to analyze perceptions on misrepresentations in prices specific to luxury it...