Promotional versus (un) usual prices : evidence from Singapore

• Main Authors: Chang, An Ting, Goh, Hui Jin, Phua, Denise Zhenqi
• 其他作者: Giovanni Ko
• 格式: Final Year Project
• 語言: English
• 出版: 2015
• 主題: DRNTU::Social sciences::Economic theory::Microeconomics; DRNTU::Social sciences::Economic theory
• 在線閱讀: http://hdl.handle.net/10356/62633
• 機構: Nanyang Technological University

Our study investigates deceptive pricing practices in the retail market in Singapore through the conduct of a survey and collection of data from a range of physical and online retailers. About 336 Singaporeans were surveyed to analyze perceptions on misrepresentations in prices specific to luxury it...