Marketing in the NTU student travel market

• Main Authors: Chow, Kin Fung, See Tho, Keng Leong, Tham, Chun Fai
• Other Authors: Roger Marshall
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/63015
• Institution: Nanyang Technological University

This report was motivated by the authors' curiosity regarding the marketing effectiveness of travel agencies in positioning themselves in the $4.4 million NTU student travel market. Four travel agencies operating in this market were selected to be the research subjects for this study. They w...