Marketing in the NTU student travel market
This report was motivated by the authors' curiosity regarding the marketing effectiveness of travel agencies in positioning themselves in the $4.4 million NTU student travel market. Four travel agencies operating in this market were selected to be the research subjects for this study. They w...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63015 |
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| Institution: | Nanyang Technological University |
| Language: | English |