We are Singavore : encouraging the consumption of local produce among young adults

• Main Authors: Ho, Matthias Meng En, Foo, Jamie Li Ning, Cher, Louise Jane Rui Jing, Nor’Huda Mohamed Abidin
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/63184
• Institution: Nanyang Technological University

We Are Singavore is a public and promotional communication campaign that encourages young adults in Singapore to consume local produce. Organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, the campaign aims to educate y...