McDonald's in Singapore

• المؤلفون الرئيسيون: Lee, Hui Leng, Tay, Audrey Chun Chun, Wong, Sharon Lay Mein
• مؤلفون آخرون: Erin Goh-Low Soen Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63743
• المؤسسة: Nanyang Technological University

Being located in the matured and saturated fast-food industry, McDonald's (S) has proven itself to be the leader in this market through these years, holding a market share of 40.0% as stated in the " Statistics Department Report " of September 1992. The success of its achieve...