The local area network industry - what price the value of service?
This study of the LAN industry, commissioned by Netband Technology Pte Ltd, documents the steps taken and the insights gained by the project team in exploring the value of customer service in this emerging industry. Market surveys directed at computer vendors, present users and potential users we...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63932 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This study of the LAN industry, commissioned by Netband Technology Pte Ltd,
documents the steps taken and the insights gained by the project team in
exploring the value of customer service in this emerging industry. Market
surveys directed at computer vendors, present users and potential users were
conducted in pursuit of defining the parameters of Customer Satisfaction.
Specifically, it is hoped that possibility of segmenting the user-market may be
established.
Recommendations of improving service quality are made with reference to the
Service Quality Model. The team has also explored the application of the
Tradeoff Analysis in determining different levels of price sensitivities exhibited
by different user-segments. |
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