The local area network industry - what price the value of service?

• Main Authors: Lim, Hee Joo, Chong, Chuen Hong, Goh, Mabeline Beow Hoon
• Other Authors: Julia Tan
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/63932
• Institution: Nanyang Technological University

This study of the LAN industry, commissioned by Netband Technology Pte Ltd, documents the steps taken and the insights gained by the project team in exploring the value of customer service in this emerging industry. Market surveys directed at computer vendors, present users and potential users we...