Banks' marketing strategies towards the undergraduate market
This report presents findings to the following objectives: firstly, to understand the marketing strategies used by banks; secondly, to measure the undergraduates' awareness of these banking services; thirdly, to measure the profit potential of the undergraduate market and finally, to determ...
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Main Authors: | Ang, May Pheng, Ang, Hwee Koon, Tan, Elaine Wee Gek |
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Other Authors: | Hooi Den Huan |
Format: | Final Year Project |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/64494 |
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Institution: | Nanyang Technological University |
Language: | English |
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