Banks' marketing strategies towards the undergraduate market

This report presents findings to the following objectives: firstly, to understand the marketing strategies used by banks; secondly, to measure the undergraduates' awareness of these banking services; thirdly, to measure the profit potential of the undergraduate market and finally, to determ...

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Bibliographic Details
Main Authors: Ang, May Pheng, Ang, Hwee Koon, Tan, Elaine Wee Gek
Other Authors: Hooi Den Huan
Format: Final Year Project
Language:English
Published: 2015
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Online Access:http://hdl.handle.net/10356/64494
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Institution: Nanyang Technological University
Language: English

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