Marketing practices of supermarkets in Singapore
The supermarket scene in Singapore has largely been a peaceful one. The major players have co-existed and played complimentary roles in providing better products and services to the consumer. But, times have changed and so have the strategies adopted. From this study, the authors observed that t...
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Main Authors: | Sew, Kah Chun, Lim, Yu Yong, Pun, Teck Hua |
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Other Authors: | Wan Chew Yoong |
Format: | Final Year Project |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/64510 |
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Institution: | Nanyang Technological University |
Language: | English |
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