Marketing practices of supermarkets in Singapore

The supermarket scene in Singapore has largely been a peaceful one. The major players have co-existed and played complimentary roles in providing better products and services to the consumer. But, times have changed and so have the strategies adopted. From this study, the authors observed that t...

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Bibliographic Details
Main Authors: Sew, Kah Chun, Lim, Yu Yong, Pun, Teck Hua
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64510
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Institution: Nanyang Technological University
Language: English

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