The impact of corporate sustainable management activities on customer satisfaction and loyalty in the port industry : an empirical study on Singapore Jurong Port

• المؤلف الرئيسي: Sun, Shengmei
• مؤلفون آخرون: Thai Van Vinh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/65734
• المؤسسة: Nanyang Technological University

As it is an increasing trend for port operators to engage in initiatives to achieve Corporate Sustainability (CSu), the impact of these activities on port users’ Customer Satisfaction (CS), Customer Loyalty (CL) is worthwhile studying to provide port operators with some managerial implications for b...