Consuming organic food in Singapore

The consumption of organic food has become and increasingly popular trend in Singapore. This graduation project starts off by asking the broad question of what motivates Singaporean Youth to buy and consume organic food. After which, four hypotheses were made pertaining to educational level, health...

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Main Author: Heng, Wilma
Other Authors: Muhammad Saidul Islam
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66156
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-661562019-12-10T14:22:09Z Consuming organic food in Singapore Heng, Wilma Muhammad Saidul Islam School of Humanities and Social Sciences DRNTU::Social sciences The consumption of organic food has become and increasingly popular trend in Singapore. This graduation project starts off by asking the broad question of what motivates Singaporean Youth to buy and consume organic food. After which, four hypotheses were made pertaining to educational level, health reasons, trust in organic food labels and the availability of organic food. Ten Singaporean Youth were interviewed and the results showed that health reasons and trust in organic food labels was what pushed these interviewees to consume organic food, thus proving hypothesis two and three. The theory of planned behavior and Schwartz’s value model was also used to explain organic food consumption behavior. From this paper it was proven that education in the benefits of organic food, health reasons and trust in labels and the need for more organic food is what really motivates these interviewees to consume organic food. Bachelor of Arts 2016-03-14T02:00:47Z 2016-03-14T02:00:47Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66156 en Nanyang Technological University 27 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences
spellingShingle DRNTU::Social sciences
Heng, Wilma
Consuming organic food in Singapore
description The consumption of organic food has become and increasingly popular trend in Singapore. This graduation project starts off by asking the broad question of what motivates Singaporean Youth to buy and consume organic food. After which, four hypotheses were made pertaining to educational level, health reasons, trust in organic food labels and the availability of organic food. Ten Singaporean Youth were interviewed and the results showed that health reasons and trust in organic food labels was what pushed these interviewees to consume organic food, thus proving hypothesis two and three. The theory of planned behavior and Schwartz’s value model was also used to explain organic food consumption behavior. From this paper it was proven that education in the benefits of organic food, health reasons and trust in labels and the need for more organic food is what really motivates these interviewees to consume organic food.
author2 Muhammad Saidul Islam
author_facet Muhammad Saidul Islam
Heng, Wilma
format Final Year Project
author Heng, Wilma
author_sort Heng, Wilma
title Consuming organic food in Singapore
title_short Consuming organic food in Singapore
title_full Consuming organic food in Singapore
title_fullStr Consuming organic food in Singapore
title_full_unstemmed Consuming organic food in Singapore
title_sort consuming organic food in singapore
publishDate 2016
url http://hdl.handle.net/10356/66156
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