Marketing strategies for Singapore consulting firms

Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.

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Bibliographic Details
Main Author:	Xie, Tong.
Other Authors:	Chew, David Ah Seng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Civil engineering::Construction management
Online Access:	http://hdl.handle.net/10356/6617
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-6617
record_format	dspace
spelling	sg-ntu-dr.10356-66172020-09-26T21:20:56Z Marketing strategies for Singapore consulting firms Xie, Tong. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation. Master of Science (International Construction Management) 2008-09-17T11:49:14Z 2008-09-17T11:49:14Z 2005 2005 Thesis http://hdl.handle.net/10356/6617 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Engineering::Civil engineering::Construction management
spellingShingle	DRNTU::Engineering::Civil engineering::Construction management Xie, Tong. Marketing strategies for Singapore consulting firms
description	Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.
author2	Chew, David Ah Seng
author_facet	Chew, David Ah Seng Xie, Tong.
format	Theses and Dissertations
author	Xie, Tong.
author_sort	Xie, Tong.
title	Marketing strategies for Singapore consulting firms
title_short	Marketing strategies for Singapore consulting firms
title_full	Marketing strategies for Singapore consulting firms
title_fullStr	Marketing strategies for Singapore consulting firms
title_full_unstemmed	Marketing strategies for Singapore consulting firms
title_sort	marketing strategies for singapore consulting firms
publishDate	2008
url	http://hdl.handle.net/10356/6617
_version_	1681059068971581440

Marketing strategies for Singapore consulting firms

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