Marketing strategies for Singapore consulting firms
Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6617 |
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| Institution: | Nanyang Technological University |