Marketing strategies for Singapore consulting firms

• المؤلف الرئيسي: Xie, Tong.
• مؤلفون آخرون: Chew, David Ah Seng
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Engineering::Civil engineering::Construction management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/6617

Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.