Breast-feeding friends Singapore

• Main Authors: Teo, Alyssa, Koh, Kiat Jiun, Kok, Yi Ning, Ezhilan, Oviyum
• Other Authors: Liew Kai Khiun
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Sociology::Family, marriage and women; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/66718
• Institution: Nanyang Technological University

This paper presents Breast-Feeding Friends Singapore (BFFsg), a unique nationwide initiative aimed at creating a more inclusive public environment for breastfeeding mothers in Singapore. BFFsg is the brainchild of four final year students from Wee Kim Wee School Of Communication and Information (WKW...