Savvy silvers : a campaign to teach senior citizens aged 50 and above learn how to use their smartphones efficiently and subsequently, independently

• المؤلفون الرئيسيون: Teo, Elissa Shiting, Ong, Isadora Min Li, Goh, Jaime Shi Hui, Sai, Fengjia
• مؤلفون آخرون: Kairiah Mohd Tamin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66838

Savvy Silvers is a campaign to help senior citizens aged 50 and above learn how to use their smartphones efficiently, and subsequently, independently. It also aimed to dispel fear and increase confidence for senior citizens who are still hesitant about embracing smartphone technology. Savvy Silvers...