Picture This! Social influence in a visually identified YouTube environment

• المؤلفون الرئيسيون: Chua, Abigail Wen Qi, Gan, Damian Zheing Weii, Leong, Alisius Deon Xue Li, Looi, Jie Min
• مؤلفون آخرون: Benjamin Hill Detenber
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Social sciences
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66874

This study examines how group effects of user-generated comments influence user evaluations and attitudes towards YouTube videos and their subject matter. Two main theoretical frameworks were applied in this study: the Social Identity Approach (SIA) and Social Identification/Deindividuation (SIDE)...