Relationship between choice overload effect and need for cognitive closure

Relationship between choice overload effect and need for cognitive closure

Large choice sets were believed to be beneficial for both marketers and consumers. However, the current study aims to demonstrate otherwise through the choice overload effect and a potential moderating variable – need for cognitive closure (NFCC). Two-way ANOVA revealed greater perceived task diffic...

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書目詳細資料
主要作者:	Teo, Joan Zhi Min
其他作者:	Kenichi Ito
格式:	Final Year Project
語言:	English
出版:	2016
主題:	DRNTU::Humanities
在線閱讀:	http://hdl.handle.net/10356/66902
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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