Focus

Leveraging on proxemics and behavioral psychology, this project seeks to augment the dining experience and optimize service efficiency in restaurants. This project subliminally integrates well-established intuitive signaling colors into numerous refined forms. The user experience was re-imagined an...

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Bibliographic Details
Main Author: Cheng, Tze Ying
Other Authors: Peer M Sathikh
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/67248
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Institution: Nanyang Technological University
Language: English
Description
Summary:Leveraging on proxemics and behavioral psychology, this project seeks to augment the dining experience and optimize service efficiency in restaurants. This project subliminally integrates well-established intuitive signaling colors into numerous refined forms. The user experience was re-imagined and encapsulated in an entirely new interface and interaction process. Business processes were isolated and analyzed for better understanding of the impact of tangibles and intangibles on both customer experience and satisfaction.