On the mend : a campaign to fix the depression treatment gap in young male adults in Singapore

• Main Authors: Choo, Charmaine Xinyi, Heng, Melanie Xue Ting, Siah, Charlene, Tan, Charlene Hao Yun
• Other Authors: Chung Myo Jung
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/69858
• Institution: Nanyang Technological University

On The Mend is an communications campaign that aims to encourage young male adults to seek help for depression. Due to masculine norms, men tend to subscribe to help-seeking stigma and perceive seeking help for depression as a weak and feminine behavior. In turn, this causes them to hold negativ...