Fine print : a pilot test to promote local literature among secondary school students

• Main Authors: Boh Li Ping Bianca, Chan, Qiyi Chloe, Lai, Anna Wing Chee, Lim, Wan Qi
• Other Authors: Ferdinand de Bakker
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/69873
• Institution: Nanyang Technological University

Fine Print is a pilot campaign initiated by four students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. This campaign was conceived in response to the National Literary Reading and Writing Survey in 2015, revealing that 3 in 4 teenage readers had not...