A study on business development strategies and tactics in the shipping industry to improve customer satisfaction (port sector)

With weak global economic outlook and overcapacity in the industry, container shipping organisations are facing tremendous pressure to compete in this highly competitive market. As Internet of Things (IoT) and Big data analytics are one of the top five evolving trends in the global maritime industry...

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書目詳細資料
主要作者: Lau, Benedict Yew Fei
其他作者: Kenneth Tan Siah-Ann
格式: Final Year Project
語言:English
出版: 2017
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在線閱讀:http://hdl.handle.net/10356/71122
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