Research on tourist brand-building in six ancient towns in South China.
Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7149 |
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| Institution: | Nanyang Technological University |
| Summary: | Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored. |
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