Research on tourist brand-building in six ancient towns in South China.

Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.

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Bibliographic Details
Main Authors:	Chen, Xianghong., Guo, Xiaoyang.
Other Authors:	Meng, Xianzhong
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/7149
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7149
record_format	dspace
spelling	sg-ntu-dr.10356-71492024-01-12T10:25:54Z Research on tourist brand-building in six ancient towns in South China. Chen, Xianghong. Guo, Xiaoyang. Meng, Xianzhong Nanyang Business School DRNTU::Business::Industries and labor Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored. Master of Business Administration 2008-09-18T07:40:43Z 2008-09-18T07:40:43Z 2005 2005 Thesis http://hdl.handle.net/10356/7149 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Chen, Xianghong. Guo, Xiaoyang. Research on tourist brand-building in six ancient towns in South China.
description	Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.
author2	Meng, Xianzhong
author_facet	Meng, Xianzhong Chen, Xianghong. Guo, Xiaoyang.
format	Theses and Dissertations
author	Chen, Xianghong. Guo, Xiaoyang.
author_sort	Chen, Xianghong.
title	Research on tourist brand-building in six ancient towns in South China.
title_short	Research on tourist brand-building in six ancient towns in South China.
title_full	Research on tourist brand-building in six ancient towns in South China.
title_fullStr	Research on tourist brand-building in six ancient towns in South China.
title_full_unstemmed	Research on tourist brand-building in six ancient towns in South China.
title_sort	research on tourist brand-building in six ancient towns in south china.
publishDate	2008
url	http://hdl.handle.net/10356/7149
_version_	1789483116695388160

Research on tourist brand-building in six ancient towns in South China.

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