Research on tourist brand-building in six ancient towns in South China.

Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.

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Bibliographic Details
Main Authors: Chen, Xianghong., Guo, Xiaoyang.
Other Authors: Meng, Xianzhong
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7149
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Institution: Nanyang Technological University
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