Misinformation in fashion product labels : an examination of strategic cues that compel consumption
This research attempts to accord focus toward the investigation of misinformation in fashion product labelling. Because of growing socio-ecological awareness of global conditions in manufacturing; country-effects, green and fair trade claims on products seem to be rising in demand. With the evolutio...
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Main Author: | Chan, Edward Ching Mun |
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Other Authors: | May Oo Lwin |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/73250 |
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Institution: | Nanyang Technological University |
Language: | English |
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