Identifying needs for the mobile data services : a cross-border strategic perspective

Identifying needs for the mobile data services : a cross-border strategic perspective

This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.

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Bibliographic Details
Main Authors: Au, Alfred Ko Chin, Chia, Poh Leong, Seah, Jeffrey Kwee Peng, Yau, Edmond Kin Hung
Other Authors: Gilbert, Arthur Lee
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::General::Economic and business aspects
Online Access:http://hdl.handle.net/10356/7389
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Institution: Nanyang Technological University
Description
Summary:This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.

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