Identifying needs for the mobile data services : a cross-border strategic perspective

This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.

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Bibliographic Details
Main Authors:	Au, Alfred Ko Chin, Chia, Poh Leong, Seah, Jeffrey Kwee Peng, Yau, Edmond Kin Hung
Other Authors:	Gilbert, Arthur Lee
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::General::Economic and business aspects
Online Access:	http://hdl.handle.net/10356/7389
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-73892024-01-12T10:26:18Z Identifying needs for the mobile data services : a cross-border strategic perspective Au, Alfred Ko Chin Chia, Poh Leong Seah, Jeffrey Kwee Peng Yau, Edmond Kin Hung Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::General::Economic and business aspects This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc. Master of Business Administration (Marketing) 2008-09-18T07:44:53Z 2008-09-18T07:44:53Z 2002 2002 Thesis http://hdl.handle.net/10356/7389 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Economic and business aspects
spellingShingle	DRNTU::Business::General::Economic and business aspects Au, Alfred Ko Chin Chia, Poh Leong Seah, Jeffrey Kwee Peng Yau, Edmond Kin Hung Identifying needs for the mobile data services : a cross-border strategic perspective
description	This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.
author2	Gilbert, Arthur Lee
author_facet	Gilbert, Arthur Lee Au, Alfred Ko Chin Chia, Poh Leong Seah, Jeffrey Kwee Peng Yau, Edmond Kin Hung
format	Theses and Dissertations
author	Au, Alfred Ko Chin Chia, Poh Leong Seah, Jeffrey Kwee Peng Yau, Edmond Kin Hung
author_sort	Au, Alfred Ko Chin
title	Identifying needs for the mobile data services : a cross-border strategic perspective
title_short	Identifying needs for the mobile data services : a cross-border strategic perspective
title_full	Identifying needs for the mobile data services : a cross-border strategic perspective
title_fullStr	Identifying needs for the mobile data services : a cross-border strategic perspective
title_full_unstemmed	Identifying needs for the mobile data services : a cross-border strategic perspective
title_sort	identifying needs for the mobile data services : a cross-border strategic perspective
publishDate	2008
url	http://hdl.handle.net/10356/7389
_version_	1789483136010158080

Identifying needs for the mobile data services : a cross-border strategic perspective

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