Identifying needs for the mobile data services : a cross-border strategic perspective
This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7389 |
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| Institution: | Nanyang Technological University |