Identifying needs for the mobile data services : a cross-border strategic perspective

• Main Authors: Au, Alfred Ko Chin, Chia, Poh Leong, Seah, Jeffrey Kwee Peng, Yau, Edmond Kin Hung
• Other Authors: Gilbert, Arthur Lee
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::General::Economic and business aspects
• Online Access: http://hdl.handle.net/10356/7389
• Institution: Nanyang Technological University

This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.